Media & Broadcasting

At Planit, we can help you leverage new technologies and methods for engaging today’s consumers. We understand the challenges of video and content delivery. Our team of specialist digital experts can ensure your content is delivered in a smooth and timely manner, while also maximising audience numbers and reach.

Capture Your Audience

Video on demand. Content streaming. Hyper-targeted content and advertising. These are just a few of the developments that are currently shaping the media, entertainment and broadcasting industry.

In the past, value was driven by content scarcity. But in today’s always-on, multi-window world, media companies face new challenges in maintaining or increasing content quality while also delivering maximum value.

Personalising Content

Your customers are accustomed to engaging with highly personalised digital platforms. Fortunately, they are already generating large amounts of data about their preferences, habits, locations, and more. The challenge is then using this data to hyper-target your content and advertising to optimise the end-user experience.

Meeting Customer Demands

Today’s media faces greater demands than ever before. Your customers expect a highly engaging and uninterrupted user experience no matter their choice of device. And your duty extends to all users, with accessibility and inclusiveness for users with disabilities being an important consideration.

Evolving with Technology

Technology is shaping your industry. The type of media that users are consuming is being influenced by adoption of technologies such as 4K TVs and AR/VR, whilst new possibilities are being offered for delivering that content thanks to the introduction of 5G wireless. Are you leading the market or being left behind?

How Can We Help?

At Planit, we understand the challenges of video and content delivery. Our team of specialist digital experts can ensure your content is delivered in a smooth and timely manner, while also maximising audience numbers and reach.

A Great Experience Every Time

Your customers are engaging with your content via a diverse range of technologies. Our Digital QA team has the tools and expertise to provide extensive hands-on platform array testing on a wide range of platform/OS combinations of Over the Top (OTT) and IPTV platforms, such as smartphones, tablets, smart TVs, video game consoles, catch-up services, and more.

Deliver Game Day Performance

No matter how many users, no matter what network, our performance experts can ensure your systems can handle it. We can test that everything is running fast, streaming smoothly, and won’t buckle under load. Make sure you’re satisfying your audience’s appetite for their favourite high definition content, and avoid social media backlash or reaching news headlines.

Inclusive Content for All Users

According to World Health Organisation’s statistics, an estimated 1 billion people live with some form of disability. This could be a large section of your audience that may be not be able to fully enjoy your media and content. We can help you delight these users and avoid any possible litigation by providing accessibility support from requirements, design, development to content, conformance testing and maintenance.

Insights to make Informed Decisions

Analytics from organisations such as OzTAM and Nielsen TAM, together with effective Customer Identity and Access Management (CIAM), can provide valuable user statistics. Whether it is in-house or 3rd party video analytics, we can assist by conducting integration testing. Our domain experts can also help you make better content and business decisions based on effective Business Intelligence (BI) or Big Data analytics.

Market Leaders Choose Planit

“We choose Planit as partners because we can trust the team to hit the ground running for us. All their people are certified and come with fresh ideas. For example, Planit’s innovative idea to create a service virtualization layer helped save us more than $300,000.”

“Planit is a true partner who works flexibly and responsively with OzTAM to deliver to our customers. Planit has even placed people inside OzTAM’s offices to transfer knowledge that is strategic, resourceful, and mitigates risk by upskilling across the team.”

“With Planit, you know you’re getting quality. The people know their stuff and they can run on context. They’re also trained, resourceful, fit in really fast, and get going on projects without delay.”

Enquire Now

Keen to ensure your content is delivered in a smooth and timely manner, while also maximising audience numbers and reach? At Planit, our team of specialist digital experts can help you leverage new technologies and methods to meet the challenges of video and content delivery.

Contact us to find out how we can help you deliver quality content and maximum value for today’s always connected, multi-window consumers.